21 Feb 2022 News

Renowned Quantitative Marketing Expert Professor Jean-Pierre Dubé Affiliates with Compass Lexecon

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Compass Lexecon is delighted to announce that Professor Jean-Pierre Dubé, the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business, has accepted a position as a senior consultant with the firm. Professor Dubé is a world-leading expert in quantitative marketing, including the analysis of consumer preferences using Conjoint Analysis. Professor Dubé is an appointed Faculty Research Fellow at the National Bureau of Economic Research, an Academic Trustee for the Marketing Science Institute, and the director of the Booth School’s Kilts Center for Marketing.

Professor Dubé has published over forty peer-reviewed articles in leading economics and marketing journals, including The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He is an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He is co-editor of The Handbook of the Economics of Marketing.

Professor Dubé has testified on issues related to class certification, damages, survey design, conjoint analysis, and quantitative marketing in a variety of contexts.

Mark Israel, Senior Managing Director of Compass Lexecon commented: “We are absolutely thrilled to add a professor and expert witness of JP’s stature. His work, which embodies marketing, industrial organization economics, and econometrics both builds on and broadens our strengths in those areas. We expect him not only to continue to serve as an expert on many litigation matters, but also to bring a quantitative marketing perspective to our merger work, particularly on consumer product mergers.”

Professor Dubé added: “I’m very excited to be joining such a high-powered team of economists, applying state-of-the art tools and principles to the practice of litigation. I look forward to this collaboration.

A new version of Compass Lexecon is available.