Anindya Ghose

Senior Consultant

Anindya Ghose is an expert in quantitative marketing, analytics, and tech economics. He is involved in pioneering work on economic issues and consumer behavior related to digital platforms, artificial intelligence, the Internet economy, digital marketing, big data, the Internet-of-things (IOT), and social media using toolkits from economics and data science.

In his research, Professor Ghose quantifies the welfare impact of the Internet and mobile technologies on industries and markets transformed by its shared infrastructure. He has analyzed the trade-offs between data privacy concerns and the economic value accruing to consumers, and measured the business effects of digital advertising, mobile marketing, social media, and the IOT. The domains he studies include internet platforms, digital advertising, search engine marketing, online reviews, reputation and rating systems, wearable technologies, digital health, electronic commerce, mobile advertising, and ecommerce marketplaces.

Professor Ghose has provided expert testimony in multiple high stakes and closely watched trials and depositions. He has experience in antitrust and competition, intellectual property, copyright infringement, patents, merger appraisal and securities cases that have leveraged his industry domain knowledge, and expertise in technology, economics, marketing, and data science. He has testified at trial in a number of matters, including the Verizon–AOL merger appraisal, the 1800 contacts antitrust lawsuit matter brought by the Federal Trade Commission, the Copyright Royalty Board’s rate setting proceedings for interactive music streaming involving Apple, Amazon, Google, Spotify and Pandora, and the T.D. Bank vs Stanford Bank scheme. He has been retained as an expert witness by Apple, Alibaba, Facebook, Google, Microsoft, Snapchat, Tinder, and Verizon, among many others.

In 2014, Poets & Quants recognized him as one of the “40 Most Outstanding B-School Profs Under 40 in the World,” and Analytics Week listed him among the “Top 200 Thought Leaders in Big Data and Business Analytics.” He is the youngest recipient of the INFORMS ISS Distinguished Fellow Award, which honors individuals who have made outstanding intellectual contributions to the information systems discipline. In 2017, Thinkers50 named him one of the global management thinkers most likely to shape the future of organizational management. In 2019, he was recognized by Web of Science citation Index in the top 1% of researchers selected for their significant influence in their fields over a 10 year period (2008-2018). In 2020, he was recognized by the INFORMS Information Systems Society (ISS) with the inaugural Practical Impact Award. This award honors business school academics who have demonstrated sustained impact on the industry by deeply influencing practitioners, managers, executives, and policy makers using their academic research.

Professor Ghose has consulted to many global internet, technology, telecommunications, financial services, consumer packaged goods, and media firms; sits on the advisory board of several startups in North America, Europe, Middle East and Asia. He is the author of TAP: Unlocking the Mobile Economy (MIT Press), a double winner in the 2018 Axiom Business Book Awards. In addition, Professor Ghose has published over one hundred articles and received 25 best paper awards and nominations; the National Science Foundation’s CAREER Award; and faculty research awards from Adobe, Google, Microsoft, and Marketing Science Institute. He is a Department Editor in Management Science (IS) and a Senior Editor in Information Systems Research.

He teaches courses on social media, digital marketing, and data science at the M.B.A., E.M.B.A., M.S.B.A., and executive education levels in the US, Asia, and Europe. In addition to his NYU Stern appointment, Professor Ghose has been a visiting associate professor at the Wharton School in the University of Pennsylvania.

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