22 Jul 2020 News

Internationally Renowned High Tech, Quantitative Marketing and Digital Economy Expert Professor Anindya Ghose Affiliates With Compass Lexecon

3 minute read


Compass Lexecon is proud to announce that Professor Anindya Ghose, the Heinz Riehl Chair Professor of Business at NYU Stern School of Business, has affiliated with Compass Lexecon. Professor Ghose’s expertise ranges widely and includes emerging issues in high tech, quantitative marketing and the digital economy. He is involved in pioneering work on economic issues and consumer behavior related to digital platforms, artificial intelligence, the Internet economy, digital marketing, big data, the Internet-of-things (IOT), social media, data science and analytics.
In his research, Professor Ghose quantifies the welfare impact of the Internet and mobile technologies on industries and markets transformed by its shared infrastructure. He has analyzed the trade-offs between data privacy concerns and the economic value accruing to consumers, and measured the business effects of digital advertising, mobile marketing, social media and the IoT. The domains he studies include internet platforms, digital advertising, search engine marketing, online reviews, reputation and rating systems, wearable technologies, digital health, electronic commerce, mobile advertising and E-commerce marketplaces.
Professor Ghose has consulted for many global internet, technology, telecommunications, financial services, consumer packaged goods and media firms and sits on the advisory board of several startups in North America, Europe, Middle East and Asia. He is the author of TAP: Unlocking the Mobile Economy (MIT Press), a double winner in the 2018 Axiom Business Book Awards. In addition, Professor Ghose has published over one hundred articles and received 16 best paper awards and nominations; the National Science Foundation’s CAREER Award; and faculty research awards from Google, Microsoft, and Adobe. He is a Department Editor in Management Science (IS) and a Senior Editor in Information Systems Research.
In 2014, Poets & Quants recognized him as one of the “40 Top B-School Profs Under 40 in the World,” and Analytics Week listed him among the “Top 200 Thought Leaders in Big Data and Business Analytics.” He is the youngest recipient of the INFORMS ISS Distinguished Fellow Award, which honors individuals who have made outstanding intellectual contributions to the information systems discipline. In 2017, Thinkers50 named him one of the global management thinkers most likely to shape the future of organizational management. In 2019, he was recognized by Web of Science citation Index in the top 1% of researchers selected for their significant influence in their fields over a 10-year period (2008-2018).
Professor Ghose has provided expert testimony in multiple cases. He has experience in securities, intellectual property, antitrust and competition, copyright infringement, and merger appraisal cases that have required industry domain knowledge, marketing, machine learning, and statistical expertise. Highlights of his testimony include the Verizon–AOL merger appraisal case, the 1-800-Contacts antitrust case brought by the Federal Trade Commission, and the Copyright Royalty Board’s rate setting proceedings for interactive music streaming. He has been retained as an expert witness by Apple, Alibaba, Google, Snapchat, Verizon and Facebook, among many others.
He teaches courses on social media, digital marketing and data analytics at the M.B.A., E.M.B.A., M.S.B.A. and executive education levels in the US, Asia and Europe. In addition to his NYU appointment, Professor Ghose has been a visiting associate professor at the Wharton School in the University of Pennsylvania.
Daniel R. Fischel, Chairman and President at Compass Lexecon stated, “We are thrilled to partner with Professor Ghose. He is truly one of, if not the leading, experts in high tech, quantitative marketing and the digital economy and will add tremendous value to the firm’s ability to serve our clients in his areas of expertise.”
Professor Ghose added, “I am thrilled to affiliate with Compass Lexecon and look forward to working with its incredible team of experts and staff. This firm is a terrific place for me to continue to grow and build my practice in my areas of expertise.”

A new version of Compass Lexecon is available.