01 Aug 2008 Cases

McCormick Acquisition of Lawry’s

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Janusz Ordover and Glenn Mitchell, supported by a Compass Lexecon team in Los Angeles and Washington, DC provided economic analysis for McCormick, the nation’s largest provider of spice and seasoning products, in their proposed acquisition of the Lawry’s brand from Unilever. Through written submissions and a presentation to the US Federal Trade Commission staff, Compass Lexecon provided economic analysis related to the determination of relevant product and geographic markets, as well as entry and expansion by competing producers, to show that potential competitive effects from the proposed acquisition would be limited. This helped McCormick reach a suitable agreement with the FTC to allow the deal to go forward. Compass Lexecon also provided substantial assistance to McCormick and Unilever providing the data and other information requested by the FTC in the course of their investigation. McCormick was represented by Jan McDavid and Phil Larson at Hogan & Hartson LLP and Unilever was represented by Deborah Feinstein at Arnold & Porter LLP.

A new version of Compass Lexecon is available.