Elena Zoido

"She is simply outstanding. Her experience is unmatched. Elena is able to explain complex matters in plain language. It is a pleasure working with her, she is calm, responsive, sharp and very smart." - Lexology Index 2025

Elena has more than 20 years of experience as an economic consultant. Her focus is the application of economic analysis and econometric techniques in the context of in competition policy matters and the quantification of damages in litigation and arbitration. She has advised clients from a wide range of industries, in all fields of competition, and in multiple jurisdictions, including the European Union, Spain, the UK, France, Italy, the US, and countries in Latin America. She has given expert testimony before the European Commission, the Spanish competition authorities, international arbitration courts and Spanish courts.

Elena has advised on numerous merger cases both before the European Commission and in other jurisdictions. Some examples are Orange/MasMovil JV, Perfetti Van Melle/Mondelez’ gum business, Holcim/Cemex, Telefónica/DTS, Amadeus/Navitaire, Ferroatlántica/Globe Specialty Metals, and Hutchison/Orange Austria.

She has ample experience in the economics of Art. 101 and Art. 102. Examples of this work include investigations into information sharing agreements in the car rental market, parallel trade in the pharmaceutical industry, or pricing practices in telecommunications.

She also regularly advises clients in cartel damages litigation (including Motor vehicles, Trucks, Spanish Envelopes, Smart Card Chips, several Car Parts cases).

Elena is recognized as a Global Elite Thought Leader in the Competition Economists 2025 guide by Lexology Index and featured in Global Competition Review’s Women in Antitrust Survey (2021), where she is recognized among the top female economists in global antitrust. She is also included in the latest W@Competition ‘40 in their 40s’ notable competition professionals.

Elena holds a Ph.D. in Economics from Harvard University and an M.A. in Economics and Finance from CEMFI. She also holds a Postgraduate Diploma in EC competition law from King’s College London.

"Her writing skills are excellent, the economic reports are clear, concise and to the point. She also knows how and when to lead and when to take a back seat and rely on her very capable team." - Lexology Index 2025

"In my view Elena gives the comfort and the confidence a lawyer needs to win a case. She studied all cases in depth and cooperates proactively with the legal team to succeed." - Lexology Index 2024

"She does very well in court because she is good at explaining difficult issues before judges. Additionally, she involves herself in the case and looks for every potential angle to succeed." - Lexology Index 2024

"Transparency, Honesty, Reliability, Knowledge and Expertise." - Lexology Index 2024

"She is probably the best competition economist in the country." - Lexology Index 2023

"She is technically excellent, always comes up with great ideas and is very efficient." - Lexology Index 2023

"She is a brilliant economist with a great capacity to seek novel solutions and to defend her conclusions in court." - Lexology Index 2023

"She is brilliant. Very conscientious and an amazingly good drafter, with analytical ability and clarity." - Lexology Index 2024

"She is the economist a lawyer needs to win." - Lexology Index 2024

"Great knowledge and technical capacity. She explains things clearly and is very good in court, which is essential in antitrust damages cases." - Lexology Index 2024

"Her economic reports are brilliantly drafted and I have seen her defend them before the Spanish courts and the Spanish competition authority a number of times and she is exceptional." - Lexology Index 2023

"An excellent competition economist." - Lexology Index 2025

"She has a broad knowledge of the economics of competition. She understand what is the case about and can explain it easily to non-economists." - Lexology Index 2025

"Experience, good team-work, flexibility and commitment." - Lexology Index 2025

"Profound knowledge, practical approach and experience." - Lexology Index 2025

"She has the capacity to convey complex concepts in an extremely clear manner. She is technically outstanding and has great communication skills. She is able to explain any economic issue both the clients and in the court room to judges." - Lexology Index 2025

"She is brilliant at expert witness hearings before the courts and competition authorities." - Lexology Index 2025

"She is hard worker, very responsible and has a deep knowledge on econometrics." - Lexology Index 2024

"We were impressed by her technical knowledge and clarity." - Lexology Index 2023

"Elena is one of the best competition economists I've worked with. She is very experienced in the matter, provides clear advice and is able the explain things very well in court." - Lexology Index 2023

"Accuracy, simplicity in the explanation of very complex ideas, sensitive in the aspects that matter, rigorous, well oriented, dedicated and available, extremely easy to work with." - Lexology Index 2023

"Elena is impressive. She has a deep knowledge of competition economics. She is able to explain complex economic matters in a very simple way. She has the trust of clients, colleagues and competition authorities." - Lexology Index 2023