Survey evidence on user multi-homing in online retail businesses
In this paper, John Davies, Sergey Khodjamirian, Felix Giallombardo, Pietro Aletti consider empirical evidence on multi-homing in online retailing in the context of the ‘gatekeeper’ concept. The team reviews independent survey evidence on multi-homing in online marketplaces and analyses results from two surveys of five countries in Europe, commissioned by Amazon and conducted by market … Continued