Business models, consumer data and privacy in platform markets
Expert Economists Jorge Padilla, Salvatore Piccolo and Helder Vasconcelos wrote an article for the Journal of Industrial and Business Economics. The article investigates the role of business models as drivers of the accuracy of consumer information collected by digital platforms. The results of the authors’ research shed new light on the link between alternative business models, consumer privacy and information collection in the digital sector, and may help explain why some platforms tend to protect consumer privacy more than others.