Tag: digital advertising

Competition between ad-funded digital platforms: Could merging platforms harm consumers, even if they offer free services?

Competition between digital platforms funded by advertisements (“ad-funded platforms”) is a hotly debated topic in both academic and policy-making circles. In particular, how does a lack of competition affect consumers of free services? Competition Authorities commonly analyze changes in consumer prices to assess whether a merger might harm consumers. But those analytic tools break down … Continued